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There’s a lot of chatter these days about what marketing solutions are right for your business. And there certainly is a lot of choice, from classics like emails and web ads to the new world of social media and content creation.

One tried-and-tested method that might have slipped your mind is telemarketing. It’s been around for decades. What is telemarketing? It’s the simple act of calling up people and advertising your product or service over the phone.

What’s great about telemarketing is the very human aspect of it. Even the best emails or text messages are detached, there to be quickly consumed and deleted. Telemarketing has a truly personal touch, a human connection that goes further to create awareness and inspire brand loyalty.

Telemarketing is multifunctional, too. It’s excellent as part of an omnichannel approach, being used to back up any adverts or content you’ve posted or emails sent. It is also a perfect way to nurture leads. A good telemarketer can turn a “no way am I speaking to a sales person” into a “that was a great conversation”, ensuring that your next marketing approach has a greater impact: the personal brand connection has already been established.

The return on investment (ROI) of telemarketing might surprise you. Recent research shows that the average B2B telemarketing campaign nets £11 for every £1 spent. After all, it only takes a few successful calls to win some big sales.

If you’re suddenly thinking that telemarketing sounds like a perfect avenue to explore — but you’re not completely sold — then get in touch with Tilba Marketing. We pride ourselves on honesty and transparency and will always have an upfront conversation about the possibilities of your campaign. Let’s face it — if your average client makes you £50, then chances are we can’t help you. We don’t believe in wasting your time (or ours!).

Here’s what we’ll do: we’ll do the maths right with you. We’ll work through the process and use your own conversion rates as well as our expectations for success to see if a telemarketing campaign is right for your business.

We want you to have a fantastic ROI; after all, it’s what will keep you with us for the long run.

If we don’t believe that the campaign will make you money, we won’t do it. Simple as that.

Here’s what impacts the success of a campaign:

1. Data: We have an in-depth chat about who you’d like to target, including business size, industry, turnover, number of employees, etc., to make sure the data we work from is full of your ideal clients.

2. Size of business: For smaller businesses, it’s easier to get hold of the decision-maker. As you can imagine, it’s harder with larger businesses. However, larger businesses are generally more lucrative.

3. Your own conversion rates: Do you have the capacity within your business to onboard the prospects that we’re sending your way? If not, you’re going to leave valuable leads behind.

If this all sounds good, then get in touch with us for an informal chat today! See what we can do for you — you’ll be glad you did.

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