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Sales calls and telemarketing are probably some of the most hated words in the business world. For most people, the very thought of having to make a sales call fills them with dread.

With millennials hating phone calls — even though their mobile phones are permanently attached to their hips — the future of sales calls is looking pretty bleak.

This article looks at the top reasons why people hate making sales calls and what you can do about it, especially if your organisation’s success depends on effective sales calls.

Reasons Why Salespeople Hate Making Phone Calls

Despite the benefits of making sales calls, most people dread having to do it. Here are some of the top reasons why:

1. People hate making sales calls because they hate to receive them

Salespeople tend to place themselves in the shoes of their recipients when making calls, and they know that most people hate getting sales calls. This puts them in a difficult position because they don’t want to annoy or anger potential customers.

2. Making sales calls is hard work

It’s not easy to make a sale, and it’s even harder to do so over the phone. So don’t try; your role when making a sales call is to see if your prospect has a problem that you could fix. Nothing more. It takes a lot of skill and practice to perfect this craft.

3. There’s a lot of pressure involved

When you’re making a sales call, you’re under pressure to perform. If you don’t close the deal, you (and your company) stand to lose out on a lot of money. This can be a very stressful situation for some people. So don’t put yourself in that position; you’re on the call to DISQUALIFY, not sell.

4. Rejection is hard to take

No one likes hearing the word “no”, and the potential of this happening when you’re trying to sell something is at an all-time high. It can be very discouraging to keep getting rejected, and some people may start to feel like they’re not cut out for sales. You need to detach from the outcome. Sounds strange, right? But it’s what you need to do or you’ll come across needy and desperate (check out our blog on commission breath).

5. Making calls takes up a lot of time

If you’re making many sales calls, it can start to feel like you’re just wasting your time. You might not even get to talk to many people interested in what you have to say. This can be frustrating and make it seem like the whole process is pointless. But when you get on a call that goes somewhere, it makes it all worth the effort.

Finding the Solution

So, what’s the solution to all of these problems?

Getting educated and becoming more knowledgeable about the sales process is key. The more you know, the less daunting and stressful making sales calls will become.

Want to improve your sales calls? Get the right knowledge in place to make this happen. Armed with this information, your organisation will start to see the results you want.

The right sales call training is key to any organisation that wants to reach its goals. We’ll show you how to do it in a way that makes you feel good and communicate effectively while hitting any goals you set — a double win for everyone.

Finally, to learn more, check out our blog on how to avoid commission breath.

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